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  • Rtekgriffin

    Innovator's DNA

    January 31, 2013 by Rtekgriffin

    Although I am definitely a fan of Steve Jobs and think of him first when thinking of great innovators, one part in the book – also mentioned in “Pirates of Silicon Valley” – did not sit well with me.  When Jobs discusses his calligraphy training and how this lead to the idea to make reader-friendly and aesthetically pleasing typography on the Mac, he claims that he had never taken that calligraphy class “the Mac would have never has multiple typefaces or proportionally spaced fonts.  And since Windows just copied the Mac, it’s likely that no personal computer would have them.”  This strikes me as ignorant because Jobs is essentially assuming that no one else could have possibly had the idea to make the font on a computer look pretty.  I ag…

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  • Rtekgriffin

    One section of this chapter that really caught my interest was when the author pointed out that sometimes the rate of technological development increases faster than the rate of consumer needs.  This means that during cycles, there will be periods where technology is available to customers, that those customers don’t have the need for yet.  I believe effectively selling these products lie in the hands of marketers, and I have definitely noticed commercials that first tell you have a problem, and then present a product that fixes that problem.  If consumer needs aren’t keeping up with the pace of technology and innovation, then it is up to the companies themselves to make them change.  I believe that this is easier for more established comp…

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